Interim Chief Executive Officer

Employed since: 2024

Previous experience: Co-founder & Director of Acquisitions of byNordic Acquisition Corporation (publicly listed on Nasdaq NY), where he has over the past several years worked. Mats is a serial tech entrepreneur with more than 25 years management experience and a number of successful investments and exits. Among others he was co-owner and chief marketing officer in mobile technology software company Tactel that was sold to private equity fund FSN Capital III.

Director of Hardware & Manufacturing

Employed since: 2018

Previous experience: Steve has been with Anoto since 2018, bringing extensive experience in hardware design and manufacturing. He has developed various innovative products, including a satellite radio, image processing chip, DNA search device, PDA, and multimedia signal processors. Steve holds a MSc in Mechanical Engineering from Seoul National University and has served as the CEO of Anoto Korea Corp. since 2018.

Group CFO and CEO of Subsidiaries

Employed since: 2023

Previous experience: Hans has over 30 years of experience in global financial and capital markets. Formerly CFO and interim CEO of Anoto Group AB, Hans founded HKA Capital Advisors and has held senior positions at Tempest Capital AG, Sailfish Capital Partners, and Credit Suisse First Boston. His extensive background in corporate finance, M&A, structured finance, and private equity, combined with his strong risk management and trading skills, makes him a key asset in executing the company’s business plan.

Group CTO

Employed since: 2024

Previous experience: Pedro has over 15 years of experience in software engineering. He has held leadership roles at Allio Finance, ShootProof, and Collage.com. Pedro holds a PhD in Computing from Imperial College London and specializes in driving innovation and delivering technology solutions that meet customer needs. His expertise in software development, team management, and technical leadership ensures that Anoto’s technological advancements align with the company’s strategic goals.

Group COO

Employed since: 2024

Previous experience: Julia is the Group COO of Anoto Group AB. She previously served as COO for Anoto Group AB earlier this year and as COO for KAIT, a subsidiary of Anoto. During her tenure at KAIT and Anoto, Julia was responsible for identifying and implementing cost savings as well as improving systems and processes. Julia holds a PhD in Financial Economics from Imperial College London, an MSc in Finance from Imperial College London, and a BSc in Economics from the London School of Economics.

Head of Enterprise and Chief Product Officer

Employed since: 2018

Previous experience: Peter brings extensive experience from international companies, including Best Buy Canada, Loblaws, Lululemon, and Rogers Communications. A key member in launching Lululemon’s first stores in the United States, Peter has a deep understanding of online e-commerce and digital marketing. He has successfully launched new brands and products on Amazon and Shopify, secured government contracts, and closed multi-million dollar deals with large enterprises globally. Peter has been with Anoto since 2018 and studied at Simon Fraser University and Harvard Business School.

Group CMO

Employed since: 2024

Previous experience: James is the Chief Marketing Officer for Anoto Group AB.  James worked for Apple Inc for 9 years in the US and Europe latterly as Director of Marketing Communications, Europe during which time he was involved in 27 product launches, and most recently as Marketing Director of Entain.  James brings with him a culture of excellence in execution and a laser focus on fulfilling our customers’ needs.